In addition to providing a compelling sales vehicle for your customers, the on-line 3D store can provide a convenient interface to other business functions for you. Special rooms in the 3D store (off limits to customers) can serve in lieu of the current 2D graphical desktop. Objects in these rooms can provide hyperlinked access to your various business packages such as inventory, accounting, and spreadsheet software packages, effectively replacing the icons you might now have on your desktop window with more intuitive 3D objects in your virtual store. Also, you can have many such "back offices" in your store dedicated to different functions such as bookkeeping, tax accounting, customer management, etc., whereas most popular operating systems support only one desktop window. The result is better and more intuitive organization of the data and software needed to run your business.

In the simple hypothetical office supply store above, a single back room contains objects that are hyperlinked to other pages in the JReality site. The books on the bookshelves, for example, are hyperlinked to on-line documentation of available JReality software packages.