The ease of navigation afforded by the CM Surveyor browser makes it simple for shoppers to find the area of the store containing the products they want. The faster the customer finds what they came for, the higher the probability of a sale. Conversely, if they cannot find what they want (often the case with current 2D shopping sites), the chance of a sale is zero.

The visitor to our hypothetical office supply store is interested in a new file cabinet. Even though we initially place him in the higher value office tables showroom, it is obvious to the shopper where the file cabinets are located. Since on-line real estate is essentially free (in terms of both cost and force of gravity), we arrange our showrooms to offer a good view of all available products. Stacking arrangements and other display techniques which are impractical or impossible in a brick-and-mortar store are quite feasible in a virtual 3D store. While our simple office supply store contains no such display tricks, it does demonstrate the basic principle that good 3D scene arrangement complements the ease of navigation of the CM Surveyor browser, enabling the shopper to find what he wants quickly.