Virtual malls and stores no longer need be boring and unimaginative lists of products for sale. Instead, an on-line store can have the same look and feel of the actual store that shoppers have come to know and trust. As in the case of "2D list" e-stores, shoppers can browse and buy from a 3D on-line store seven days a week, 24 hours a day. However, statistics from prototype 3D on-line stores indicate that 3D virtual reality entices customers to spend 100% more time on-site, and increases sales by as much as 75%, compared to shopping at "2D list" sites.

The above is a screen snapshot of a hypothetical office supply store rendered in CM Surveyor. Let's go shopping!